Ford’s Digital Marketing Blog
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Regaining Trust of Consumers – Crucial
“You will be watching your television. Your television will be watching you.” By the age of 18 a child born in the 21st century will have a digital profile constructed of 70,000 touch-points that pinpoints their online identity, cultivating and interpreting every move made online and in the vicinity of a device. Plainly, privacy is… Read more
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Is This Hollywood?
In most industries, but particularly within the scope of marketing, much debate surrounds whether the inevitable ‘AI takeover’ will reap mostly positive or negative results for people, their jobs and ultimately the need for human assistance. Just as Alan Turing predicted in 2005, the time of ‘singularity’ – that is, the stage where AI is… Read more
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