Ignorance is…ignorant

Last Wednesday I was sat in the rear left corner of a poorly insulated classroom beside a fellow peer of a pale complexion and dazed countenance. As I looked across the table I noticed, hastily plastered over the camera atop his laptop screen, a length of tape.

“Why’ve you done that mate?” I inquired.

“Can’t be too careful…,” he boasted.

With Nexflix buying and streaming documentaries such as ‘The Great Hack’ and Zuckerberg’s testimonial on the multi-billion-dollar data collection scandal being published across all social media formats, we are forced to consider the implications of our internet use and the accompanying relinquishing of our right to privacy. But that’s the irony in it all; all we do is ‘consider’ such implications without acting.

While we stream and scorn Zuckerberg for accessing our data, we do so while tuning onto the forum that allows him to do so, feeding our data to him as we complain.

The question on the lips of many within the digital marketing realm is what are, in fact, the implications for digital marketers? Further, how will it impact the way we collect data? Must morally conscious alternatives be arranged?

The answer, while it may not tickle non-marketing ears, is this: no.

While we convince ourselves otherwise, we don’t value our privacy as much as we do the latest tech. As a result, digital marketers needn’t concern themselves with mere morals!

For the tech-using population we revel in our ignorance as we scan our face and send it to a foreign entity all for the sake of a 20 second laugh.

When did I realise this?

Rewind: “Can’t be too careful … Hey Siri!…”