“…I’m giving you what you wanted: a behind the scenes look…”
My Dad keeps complaining about how quickly his eyesight is deteriorating. He’s 52.
“Dad,” I said, “that’s completely normal. I’m out here at 20 and I already feel my vision becoming compromised.”
And it’s true. It’s also no secret why. I wake up, check my phone. I read the news on my phone. Check emails on my laptop. I browse the web on the same devise not a moment later. At Uni I work almost entirely on my laptop. For a break I check my phone.
As a result of our dependence on technology more people are now digital marketers than ever. Real estate agents, Formula 1 drivers, sports stars, actors, producers and the like are all marketing their personal brand through online posts of vlogs (video blogs). Not marketing one’s brand digitally in this day and age is to ostracise one’s brand from the modern business space. People’s attentions are focused online – specifically on succinct, entertaining videos.
Maybe it’s the informality of them. Maybe it’s the ease in which they convey information without long paragraphs. Whatever the case, it’s no surprise that self-videography is the way forward.
The main point is this: if you have a personal brand but you’re not uploading homely videos of your focal point, you’re slipping behind, much like my eyesight.
An Amateur's Perspective 
Interesting and extremely valid point. One could argue that a vlogger/brand taking a more succinct approach which could give consumers a fresh break from the constant and inconcise content that vloggers are creating currently. Just food for thought
LikeLike
Interesting article Ford. Do you have any advice for those looking to engage in digital marketing through video or online content?
LikeLike