“You will be watching your television. Your television will be watching you.” By the age of 18 a child born in the 21st century will have a digital profile constructed of 70,000 touch-points that pinpoints their online identity, cultivating and interpreting every move made online and in the vicinity of a device. Plainly, privacy is …
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Is This Hollywood?
In most industries, but particularly within the scope of marketing, much debate surrounds whether the inevitable ‘AI takeover’ will reap mostly positive or negative results for people, their jobs and ultimately the need for human assistance. Just as Alan Turing predicted in 2005, the time of ‘singularity’ – that is, the stage where AI is …
Let it Sit For a Few Days
“Facebook advertising spend is expected to reach $25.56 billion by next year“ As a young kid, if I saw something – inevitably a dinosaur toy – that I wanted I would ask my Mum if I could get it. Invariably, she would say ‘just leave it for a few days and if you continue thinking …
How Content Marketing Revolutionised Digital Marketing Forever
The digital marketing is undergoing an immense shift. While traditional marketing campaigns used to be striking and unmistakable (think the iconic presidential poster with emboldened “YOU”), there is one factor that is of the utmost importance in the current digital marketing space – consumers don’t want to know they’re being marketed too. Never more so …
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Digital Marketers To Become Redundant?
During Netflix’s ‘The Great Hack’ documentary, narrator David Carroll remarks that “by the time my daughter Is 18, she’ll have over 70,000 data points defining her.” No doubt, like I have, you’ve tested the attentiveness of Siri’s ears by speaking about a foreign topic for a period of time only to have such specific advertisements …
Vlogging – the way forward
“…I’m giving you what you wanted: a behind the scenes look…” My Dad keeps complaining about how quickly his eyesight is deteriorating. He’s 52. “Dad,” I said, “that’s completely normal. I’m out here at 20 and I already feel my vision becoming compromised.” And it’s true. It’s also no secret why. I wake up, check …
Ignorance is…ignorant
Last Wednesday I was sat in the rear left corner of a poorly insulated classroom beside a fellow peer of a pale complexion and dazed countenance. As I looked across the table I noticed, hastily plastered over the camera atop his laptop screen, a length of tape. “Why’ve you done that mate?” I inquired. “Can’t …
An insight into social conformity
Social conformity. One of the most powerful subconscious influences and psychological currents we experience. As humans we ceaselessly strive for continued and seamless integration into various social environments in which we find ourselves. And it’s no different when we’re interacting online. Often – and without realisation – we conform to ‘liking’ online posts because we …
We Love a Villain
“What I can’t understand is why LeBron James, guarded by a rookie, would settle for about as difficult a last-sec shot as he could take???” Skip Bayless, Fox Sports 1 Can you be TOO unlikeable as a media personality or digital self-marketer? Sitting there, as a normal person, with a normal perspective, your initial response …
Online engagement above all else?
“Find new friends” – Wendy’s Wendy’s is turning up the heat, but this time grilling more than meat patties. Amongst a sea of kid-friendly, feel good online advertisements, Wendy’s burger chain has taken to a new method of increasing online engagement: publicly roasting their competitors and devoted customers. It’s a trend that was made popular …
An Amateur's Perspective 