Digital Marketers To Become Redundant?

During Netflix’s ‘The Great Hack’ documentary, narrator David Carroll remarks that “by the time my daughter Is 18, she’ll have over 70,000 data points defining her.” No doubt, like I have, you’ve tested the attentiveness of Siri’s ears by speaking about a foreign topic for a period of time only to have such specific advertisements grace the borders of your iPhone’s next visited webpage, validating completely the 1984-esque surveillance capacities of our apple-laden pocket pals.

With data-collecting services becoming more autonomous and more learned by the intelligent servers which do so, what is presently a blessing could soon become the author of the obsolescence of the digital marketer.

This seems to be the case because ‘traditional’ forms of marketing, whether digital or not, took the form of promoting a product in a way that attracted unknowing future-buyers, or too those who are aware of their desire of a product but required a compelling reminder to invest in their short-term contentment.

Lazy but effective, digital marketing these days consists of simply displaying a product you have shown interest in via your browser continuously until you can no longer resist and succumb to the ease of online shopping.

Without sounding morbid, because of this effective lack of tact on the distributors’ part, online marketers may soon become superseded by the technologies on which they currently hang their livelihood.